Near & Dear

Sparkloft for Tualatin Valley

Gold Muse Award recipient / Category: Integrated Marketing Campaign

Gold Summit Award / Category: Complete Branding Campaign

Silver Magellan Award / Category: Campaign-Advertising/Marketing for Destinations

The “Near & Dear” campaign combines the proximity of Tualatin Valley to downtown Portland with the overwhelming affinity visitors have for the adventures found in the area. This large, multi-channel campaign targeting locals, day trippers from Portland, and overnight visitors highlights the “Best-of-Oregon experiences” found in Tualatin Valley, while avoiding the “Best-of-Oregon” crowds found in the state’s more well-known regions.

Producer: Kate Adolphson | Director of Photography: Ian Langenhuysen | Creative Director: Elissa Krevekian | Art Director: Sarah Champeau | Second Camera: Grant Lemons